— Marilyn Jacobson
Meeting the future
A lot changed in 2020, and a lot has changed in 2021 already. We all know that a lot more is on the way.
We are living in a time when what was done yesterday seems like ancient history — more and more every day.
Meanwhile, many of us need to get more done with fewer resources while taking on more challenging work, making everyone’s contribution more critical than ever.
How do we get out of our comfort zone, step up to the challenges, and be more innovative?
In a world that’s in a state of constant whitewater and increasing complexity and disruption, we need to expand the way we evolve the status quo.
Managing change, best practices, and working harder or even smarter are no longer enough. We need to learn how to interact with each other with an open mind and discover whatever is there for us to see.
Rather than listening for the right answers, we need to enhance our ability to see what’s real and have the freedom to act on it.
When we’re relying on past knowledge, best practices, and more activity in the face of relentless change and disruption, we’re still living in the past.
We need to design ourselves and our organizations to be more forward-thinking.
Making the shift
It was almost two years ago when I signed a contract with Apress to publish a collection of 30 of the Forward Thinking Workplace interviews in The Future of the Workplace.
Frankly, I was surprised that Apress (or any publisher) would be interested in publishing a collection of interviews, so I never pursued this option. It was an opportunity that just showed up.
It wasn’t the book I wanted to publish, so I turned down the proposal at first. Then I realized that it would be an opportunity to give my work more credibility, so it would be shortsighted to dismiss it.
At first, I thought this would be an easy book to publish. I would gather the interviews selected by the editors, and that would be it, right?
No, not exactly. Two editors did an exhaustive reading and editing of each interview. There were many questions, references, and issues to resolve.
One thing the editors impressed upon me from the start was that the most critical chapter in this book would be the Introduction. This chapter would most likely make or break the reader’s decision to buy the book or not.
Wanting to write a great introduction, I started to work on it right away.
Fortunately, I discovered Andy Raskin’s work, a leading thinker on strategic messaging and marketing.
Raskin’s approach to messaging and marketing is unique and contrary to most other experts.
Rather than focus on what we do or what we want, Raskin asks us to consider what change has occurred in the world that now necessitates the need for what we do.
My first reflection was to think about my situation and journey. What did I see that was not working? Why did I start down this path of looking at work in a new way? How had I changed?
After many iterations, I eventually netted everything out into the Make the Shift design below:
I’ll have more to say about each of these shifts in future newsletters, but I’m reminded of a famous quote from author Stephen Covey.
Covey may have been ahead of the times when he said many years ago in his bestselling book, The Seven Habits of Highly Effective People, “Change — real change — comes from the inside out.”
If you’d like to read more about my early thinking on this topic, I recently published a preview of the book’s introduction on The Future of the Workplace book website.
I always look forward to hearing what you find most intriguing here?
Please email me at email@example.com or share and discuss it with others in the new Forward Thinking Pro space and community.
To your forward thinking life & success!
Bill Fox, Author, and Founder at Forward Thinking Pro and Forward Thinking Workplaces