— Michael Ray, Stanford Graduate School of Business
This past week, Nathan Barry, CEO at ConvertKit, published a fascinating post on The Billion Dollar Blog. Barry’s article reveals four rules for creating a billion-dollar blog.
While a billion-dollar blog is probably beyond the realm of what’s possible for most people, Barry provides a brilliant analysis on how several have accomplished just that — a billion dollar blog. He also shares his own goal and plans to transform ConvertKit into a billion-dollar company and brand.
In case you are not familiar with Barry and ConvertKit, ConvertKit is a popular and fast-growing provider of online marketing software for bloggers. In fact, I’m a user of ConvertKit and have recommended it to many people.
Today, there are estimated to be over 500 million blogs in the world, publishing 2 million posts every day. There are plenty of opportunities in the blogging market for savvy business people to succeed.
As Barry is a respected and successful leader in online marketing, and gauging from the responses to his post on social media, I’m sure Barry’s post has inspired many thousands of bloggers to set their own sights on achieving billion-dollar status.
I know I sure would have been inspired if I had read his post 10 or even just five years ago.
But today, I have a different perspective.
I spent most of my career chasing after economic success.
Who doesn’t want to live the good life with the freedom to do whatever you want?
Who doesn’t want to provide more money, security, and opportunities for their family, friends, and employees?
However, chasing after economic success often came at the expense of my own health, my family, the environment, and many other things.
I was always striving for more. It was never enough.
Not only chasing more money but more recognition, more appreciation, and more admiration. This is what society, our schools, and our families all encourage us to seek.
But from where I stand today, I can’t help but look at things differently.
Hasn’t this mindset created the world we live in today?
While there is much good to talk about, hasn’t it led to a world that’s collapsing all around us?
In the midst of economic collapse, a catastrophic pandemic, monsterous fires and storms, and much more, most of the modern world still seems hellbent on more, more, and more.
Feeling helpless to do anything about it, we go on about our daily lives as usual.
A different perspective.
Fortunately, there are a few people in the world who are helping us to look at things differently.
One of those people is Michael Ray, Professor Emeritus in Marketing at the Stanford Graduate School of Business.
Ray is one of a few but highly respected voices in a bastion of modern business knowhow, encouraging us to look beyond solely focusing on more economic growth and success.
But what you might want to take note of is the vast impact his legendary course on Creativity in Business has had on others.
In the Foreword of Ray’s book, The Highest Goal, renowned author of Good to Great, Jim Collins, had this to say about Ray’s course at Stanford:
“We didn’t know it at the time, but the experience would be the first step in a lifelong journey toward the topic of this book: finding and pursuing with courage and perseverance one’s highest goal.”
In his book, The Highest Goal, Ray focuses on this secret:
“Your highest goal, [is] something that is always there for you beyond the ordinary definitions of success.”— Michael Ray, Stanford Graduate School of BusinesS
Does the world need more billion dollar blogs?
Maybe. Maybe not.
I’d suggest it probably doesn’t.
I’d argue that chasing a billion dollar blog is more in alignment with the lesser goals that society calls success for most people.
Better to make sure you are in alignment with your highest goal.
What would the world be like if more of us were pursuing our highest goal?
My challenge to Nathan Barry.
My highest goal is challenging CEOs, pioneering business, and thought leaders with this question:
“How do we create workplaces where every voice matters, everyone thrives and finds meaning, and change and innovation happen naturally?”
This is the leading question that I have asked over 75 pioneering business and thought leaders at Forward Thinking Workplaces.
Apress recently published a collection of 30 of those interviews in The Future of the Workplace.
Nathan, I’d welcome the opportunity to ask you this question and more on the topic of your article, The Billion Dollar Blog.
I look forward to an opportunity to engage with you in a deeper conversation.
In closing, I’d like to ask all readers ⏤
What is your highest goal?
Is it a goal that’s beyond the ordinary definition of success?
As always, I welcome any feedback or suggestions that may come up from reading my newsletters.
Bill Fox, Founder at Forward Thinking Pro